On August 17, 2020, the USAID Southern Africa Trade and Investment Hub hosted the first in a three-part webinar series on exporting to the United States under the African Growth and Opportunity Act (AGOA). The webinar, “Fundamentals of Importing into the U.S.,” welcomed 82 participants from across the region. The session featured two expert presentations, a panel discussion, and a lively interaction between the four panelists and the audience. The webinar series forms part of the support offered by the USAID TradeHub to inform regional exporters on U.S. market entry requirements and how to utilize AGOA.