On August 27, 2020, the USAID Southern Africa Trade and Investment Hub signed an agreement with the Namibia Charcoal Association (NCA), a business membership organization (BMO) incorporating actors in the charcoal value chain. The agreement formalizes the working relationship between the USAID Tradehub and NCA. Together, the two will assist firms involved in the Namibian charcoal industry to increase their export readiness and competitiveness in the South African and U.S. markets. Currently, a majority of charcoal on South African shelves is Namibian. To build on this market presence, the USAID Tradehub identified the NCA as a key partner in exporting Namibian charcoal to South Africa’s network of informal spaza shops. To this end, the USAID TradeHub facilitated an August 2020 meeting between NCA and 5Minutes2Town, a South African trade promotion service provider specializing in the spaza market segment. In the United States, the USAID TradeHub will link NCA companies with Albert Scott LLC, a U.S. trade promoter specializing in online listings, including through Amazon.com. This activity aligns with the USAID TradeHub’s first and third objectives, which seek to boost Southern African exports to South Africa and, through the African Growth and Opportunity Act, to the United States.