On August 19, 2020, the USAID Southern Africa Trade and Investment Hub partnered with the African Agri Council (AAC) to host an exclusive specialty foods buyer-seller linkages virtual event, linking South African buyers and regional suppliers. The event was attended by 13 buyers representing eight South African companies, 41 USAID TradeHub-supported exporters from the southern Africa region, three capital providers, and more than 50 USAID TradeHub partners (e.g. trade promotion partners and non-exhibiting regional suppliers from USAID TradeHub-focus countries). The event, hosted on the digital platform HopIn, mirrored in-person trade event proceedings — with a moderated plenary, breakaway sessions, business-to-business (B2B) meetings, and exhibition booths profiling regional products and services. The USAID TradeHub provided cost-sharing support to AAC to organize the virtual trade event and organize virtual exhibition booths for the regional food suppliers. Exhibitors were grouped into four pavilions: specialty and gourmet foods, organic and natural products, ingredients and beverages, and agricultural commodities. The breakaway pavilions were dedicated to exhibitor discussions, engagement with buyers, and peer learning opportunities for exporters and buyers. The platform also created an opportunity for regional suppliers to market their products virtually and network with South African buyers. As part of its aim to promote sustainable business support, the USAID TradeHub provided training support for the AAC on managing trade event relationships as well as linking regional suppliers with South African buyers, capital providers, and transaction advisors. The event forms part of the USAID TradeHub’s objective of increasing exports from the region to South Africa.