On July 7, 2020, the USAID Southern Africa Trade and Investment Hub facilitated a virtual meeting between the South African firm 5Minutes2Town, which assists commercial brands to access small local retailers known as spaza shops, and the Namibia Charcoal Association. The meeting explored opportunities to export Namibian charcoal directly to the South African spaza market through 5Minutes2Town’s distribution channels. Directly sourcing from producers in Namibia will allow spaza retailers to price their charcoal products more competitively for local consumers. At the same time, Namibian charcoal processors are looking to expand and diversify their buyer base, which is currently concentrated in the European market. The meeting followed the USAID TradeHub’s engagement with 5Minutes2Town to lead a June 4, 2020 webinar for regional export firms keen to enter the South African market. Webinar participants learned how to market directly to spaza shops by offering their products in smaller sizes and shipping them more frequently. To help regional exporters leverage this opportunity, the USAID TradeHub has been following up with partner firms in Botswana, Eswatini, Lesotho, Malawi, Mozambique, Namibia, and Zambia. Linking regional suppliers with buyers in the South African market is one of three key objectives of the USAID TradeHub. Next steps on the potential Namibia deal include exploring a workable pricing structure as well as indicative monthly volume requirements for the South African spaza market.